Going into print can seem like an anachronistic decision. When we decided to make the Curiocity magazines, we wanted to create an intriguing, tactile object that would offer the reader an experience they couldn’t have on a screen. We made a series of prototypes and settled on a small, folded format – a little map that fits in the palm of your hand. Curiocity requires physical engagement from the reader – they have to fold it and turn it in different ways to read the articles, which weave around unpredictably.

Curiocity is an insane item to produce; fiddly, labour intensive, perversely complex in style and form.  It just about covers its costs, but ultimately we make it for the joy of creating something so strange with people we admire.  It comes together in several painstaking stages:

To create its peculiar format we work with a range of artists to develop the centrefold map,

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While that’s happening, we edit submissions and begin to assemble them on the page.

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At this stage we get together with our designer, Tom Kingsley, to bring the content to life on the page. We then work with a brilliant print co-op, Calverts, who have a workshop in Bethnal Green.  They make a die cut for the cover.

10 Die

Which is then printed and cut out.

11 The first cut

They print the interior sheets.

1 Inner stack

Before sending them off to be pharmaceutically folded by specialists.  The folded copies return and are stuck together by a company called Busy Fingers.

13 German technology at it's finest

Finally, it’s boxed up and makes its way to our distributor, Central Books, who occupy a fine old factory in Hackney Wick.


They send it out to stockists around London, where it perches on counters across the capital.